The Challenge
Despite offering premium services in a high-demand area, DINA Beauty Bar was facing a critical visibility crisis. Like many local businesses, they relied on word-of-mouth, but it wasn’t enough to sustain overhead. The salon was at risk of closing its doors. They needed an immediate influx of new eyes and, more importantly, new appointments to survive.
The Solution:
We didn’t just post photos; we overhauled their digital presence to match the luxury of their service. We deployed our proprietary Local Amplification Strategy, focusing on:
- High-Fidelity Video Production: We shifted the focus entirely to Reels, creating “thumb-stopping” content designed to appeal specifically to the female demographic in the Reston area.
- Hyper-Local Targeting: We utilized advanced audience segmentation to ensure these videos weren’t just seen by anyone, but by women within a 15-mile driving radius of the salon.
- Conversion-First Optimization: Every piece of content was engineered to drive DMs and profile visits, turning viewers into bookable leads.
The Results
The campaign didn’t just work; it revitalized the business. In just one month, the account transformed from a quiet page to a local authority.
1. explosive Brand Awareness
- 128,162 Total Views: We took their reach from ~1,000 to over 128k.
- Capturing New Audiences: 68.3% of all views came from non-followers. We successfully broke out of their existing circle and found thousands of new potential clients.
- Reels Dominance: As shown in the data, 95.2% of interactions came specifically from our video strategy.
2. Tangible Business Leads
Views are nice, but bookings pay the bills.
- 121 Conversations Started: The strategy generated over 100 direct inquiries in a single month.
- High Intent: These weren’t just emojis; these were potential clients asking about pricing, availability, and services.
3. The “Halo Effect”
The brand perception shifted so dramatically that influencers began reaching out to DINA Beauty Bar, asking to create content for free just to be associated with the brand.
Don’t Let Your Business Stay a Secret
We helped DINA Beauty Bar go from “at risk” to “in demand” in 30 days. We can do the same for you.
Ready to scale?
